Philips asked us to design a branding and launching strategy for their internal startup developing an online personal healthcare record. Our concept was the brand Sana.
We got awarded the student choice award in the pitching competition and could present our launch strategy to the company.
Brand Manifestation video
Created by me. Video examplifies the tone and visual style of the brand
We created the full report together as a team
Below I have embedded me and my teams final report. It is a light read and has all the background information on how we got to our brand 'Sana'.